Services and Approach
Management Advice: We pride ourselves in providing uncomplicated and jargon-free business, management, marketing and communications advice to a range of organizations.
Results-Driven Strategies: We’re committed to delivering real-world results for our clients. This may involve arming them with the right strategies and tools scaled to their budget, providing pragmatic counsel to capitalize on market opportunities or conducting business reviews with an eye to optimizing marketing strategies and operations.
Actionable Plans: Whatever the assignment, Merrill Fullerton Consulting strives to deliver digestible and actionable management plans for its clients. We believe it’s important that all members of our client’s team understand our insights and advice, which is why we strive to ensure all communications are clear, concise and impactful.
Services
Business Planning
Sales and profit forecasting
Business case development
ROI and ROO analysis
Agency and vendor performance management practices
Market Strategy
Brand positioning
Narrative and message development
Best practices implementation
Communication channel planning
Portfolio Planning
Customer segmentation design and analysis
Category optimization
Product lifecycle management
Innovation
Customer analysis and profiling
Workshop facilitation
Prototype development
Customer journey mapping
Operational Improvement
Process improvement/development
Organizational design
KPI, benchmark and dashboard design
Approach
Merrill Fullerton Consulting is equipped to apply a range of methodologies and tools tailored to the needs and scope of the assignment. This may include customer-facing initiatives such as stakeholder interviews, or innovative techniques with internal audiences such as journey and perceptual mapping.
In general, our favoured approach is to ground ourselves in the client’s business, starting with a series of discovery sessions. The key phases to most engagements follow our Discovery-Ideation-Validation-Implementation framework (DIVI):
